What I Do for Amazon Brands

Hands-on execution across advertising, listings, and operations.

Amazon Advertising & Growth

I build and optimize campaign structures across Sponsored Products, Sponsored Brands, and Sponsored Brand Video. This includes keyword mining, negative keyword management, bid optimization, and continuous testing to improve performance.

You'll get clear reporting that shows what's working and what's not — no vanity metrics or confusing dashboards. I focus on profitable growth, not just spend increases.

Whether you're launching new products or scaling existing winners, I handle the strategy and execution directly. No handoffs to junior staff who are learning on your budget.

Listings, SEO & Conversion

I optimize your product listings for both search visibility and conversion. This includes keyword research, title and bullet optimization, backend search term strategy, and A+ Content direction.

I provide creative guidance for images and enhanced content, working with your team or recommending resources when needed. I also plan and optimize Brand Stores to improve the customer journey.

The goal is simple: get found by the right customers and convert them once they land on your page. I use data from search term reports, competitor analysis, and conversion metrics to guide every decision.

Operations & Account Health

I handle catalog hygiene, troubleshoot listing issues, and execute compliance-aware changes to keep your account in good standing. This includes managing variations, fixing suppressed listings, and addressing policy warnings before they escalate.

I also provide light inventory support — monitoring stock levels, flagging potential stockouts, and coordinating with your team to prevent lost sales from inventory gaps.

When issues arise, I diagnose them quickly and communicate clearly about what's happening and how to fix it. No vague explanations or waiting days for answers.

Note: WebCapades is an independent consulting service. I am not endorsed by, affiliated with, or partnered with Amazon. All services are provided as a third-party consultant working within Amazon's terms of service.

Let's talk about your account

Tell me what's not working, and I'll tell you how I'd fix it.

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