What I Do for Amazon Brands
Hands-on execution across advertising, listings, and operations.
Amazon Advertising & Growth
I build and optimize campaign structures across Sponsored Products, Sponsored Brands, and Sponsored Brand Video. This includes keyword mining, negative keyword management, bid optimization, and continuous testing to improve performance.
You'll get clear reporting that shows what's working and what's not — no vanity metrics or confusing dashboards. I focus on profitable growth, not just spend increases.
Whether you're launching new products or scaling existing winners, I handle the strategy and execution directly. No handoffs to junior staff who are learning on your budget.
Listings, SEO & Conversion
I optimize your product listings for both search visibility and conversion. This includes keyword research, title and bullet optimization, backend search term strategy, and A+ Content direction.
I provide creative guidance for images and enhanced content, working with your team or recommending resources when needed. I also plan and optimize Brand Stores to improve the customer journey.
The goal is simple: get found by the right customers and convert them once they land on your page. I use data from search term reports, competitor analysis, and conversion metrics to guide every decision.
Operations & Account Health
I handle catalog hygiene, troubleshoot listing issues, and execute compliance-aware changes to keep your account in good standing. This includes managing variations, fixing suppressed listings, and addressing policy warnings before they escalate.
I also provide light inventory support — monitoring stock levels, flagging potential stockouts, and coordinating with your team to prevent lost sales from inventory gaps.
When issues arise, I diagnose them quickly and communicate clearly about what's happening and how to fix it. No vague explanations or waiting days for answers.
Note: WebCapades is an independent consulting service. I am not endorsed by, affiliated with, or partnered with Amazon. All services are provided as a third-party consultant working within Amazon's terms of service.
Why choose an independent consultant?
Not affiliated with Amazon. Not part of an agency. Just a senior operator working directly for your brand.
You work with me directly
No account managers, no junior staff, no handoffs. Every strategy, every campaign, every fix — handled by me personally. You always know exactly who is working on your account.
No conflicts of interest
I'm not employed by Amazon, not incentivized to push ad spend, and not tied to any platform quotas. My only goal is results that are good for your business — full stop.
Full transparency
You own your accounts, your data, and your ad history. I work inside your existing Seller Central — no proprietary tools that lock you in or obscure what's actually happening.
Leaner cost structure
Without agency overhead, layers of management, or sales commissions built into the price, you get senior-level expertise at a fraction of what a large agency charges for the same work.
Focused, not spread thin
I work with a small number of clients at a time so I can give each account the attention it deserves. You're not one of hundreds of brands in a portfolio being managed by a rotating team.
Compliant by default
All work is performed within Amazon's terms of service. No black-hat tactics, no shortcuts that put your account at risk. Independent means accountable — to you and to the rules.
Client Feedback
What clients say about working with me
Real feedback from brand owners and operators who've worked directly with Kristi.
"Kristi restructured our entire ad account in the first month. Our ACoS dropped from 48% to 27%, and we finally had a clear picture of what was actually driving sales. She doesn't just manage campaigns — she explains the reasoning behind every decision so you understand what's happening in your own account."
Sarah Chen
Brand Manager, Health & Wellness Category
"No runaround, no junior staff learning on our dime. Just straight answers and fast execution. She caught a suppressed listing issue that had been costing us sales for weeks — fixed within 24 hours."
Michael Torres
Founder, Home Goods Brand
"We'd been with two agencies before Kristi. Both handed us off to account managers who barely knew our products. With Kristi, every conversation is with the person actually doing the work. It's a completely different experience."
Jennifer Park
Operations Director, Beauty Brand
"She flagged a compliance issue our previous agency had missed for months. Saved us from a potential suspension. The level of attention and accountability is something you just don't get from a large agency."
David Nguyen
CEO, Pet Supplies Brand
47+
Brands Managed
38%
Avg. ACoS Reduction
3x
Avg. ROAS Improvement
20+
Years of Experience
Ready to see results like these?
Tell me what's not working on your Amazon account. I'll tell you exactly how I'd fix it — no pitch, no pressure.
Let's talk about your account
Tell me what's not working, and I'll tell you how I'd fix it.
Contact Me